Innovative Touch-Screen Device Delivers Easy-to-Use and Fully Customizable GPS Mapping to Outdoor Enthusiasts
January 27th, 2009
Tulsa, Okla.: Lowrance, a world-leading brand in marine electronics and GPS navigational systems since 1957, announced today the Outback, its next generation, touch-screen, easy-to-use handheld GPS. The highly adaptable, cost-effective GPS product in Lowrance's new Endura handheld line up*, the Outback provides extensive expansion capabilities for the outdoor enthusiast. Preloaded with a sophisticated base map and offering multiple mounting choices and downloadable mapping options, as well as support for shared web community content and plug-and-play micro SD cards, the Outback offers an economical, yet completely scalable, solution for adventure sport-minded individuals.
Smartly designed for easy, out-of-the-box use, the Outback's straightforward menu makes navigation simple. Its large color transflective touch-screen allows for easy viewing and operation, and its pre-loaded mapping content with detailed hill shading, topographic contours, primary roads and key Points of Interest (POI) provides accurate and realistic situational awareness. Outback is also easy to customize, including a recording option that saves trails and routes allowing quick recall or sharing, a geocaching application compatible with Geocaching.com and power standby to conserve battery life as well as provide ultra-fast startup. The Outback supports Lowrance's full range of optional mapping content including Fishing Hot Spots® and Lakemaster® charts, as well as national and international maps, and sport-specific content. Like all Endura handhelds, the Outback accepts public domain files and community-based content such as GPX trails, routes and general outdoor POIs.
"The Outback handheld GPS provides outdoor enthusiasts with a savvy, comprehensive navigation tool at an affordable price," said Jens-Thomas Pietralla, president and CEO of Navico. "With its tremendous expansion capabilities and access to community content, the Outback is fully customizable to provide enthusiasts the exact support they need whatever and wherever their outdoor adventures take them."
The Outback GPS handheld's compact yellow housing with rubberized armoring provides a comfortable grip. Its user interface is optimized for ease-of-use and features both touch screen and keypad functionality. The device measures 5.1-inch high x 2.3-inch wide x 1.1-inch deep (130mm x 60mm x 31mm) and weighs a scant 5.8 ounces (165 grams) without two AA batteries. The handheld device includes a high-resolution 2.7-inch color touch screen display, micro SD slot with up to an additional 32GB of storage for mapping cards, mini-USB port for power and data cables (USB-to-mini USB cable included), cigarette lighter adapter and a reinforced attachment loop. The Outback and all Endura systems are protected by a one-year limited warranty.
Price & Availability:
The Lowrance Outback GPS has an MSRP of $229.99 U.S. and will be available for purchase in May 2009 through authorized Lowrance dealers and distributors. For more information on the Outback, the complete Endura line and compatible mapping products, visit www.lowrance.com/Endura, or call 1.800.324.1356 in the USA or 1.800.661.3983 in Canada.
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* The Lowrance Endura line consists of three innovative touch-screen GPS handhelds for the outdoor market: the flagship Sierra, the most powerful and complete out-of-box GPS experience available, the Safari, the most versatile navigator for any outdoor experience, and the Outback, setting a new standard in affordability and ease of use.
AccuTerra is a GPS mapping product provided by Intermap Technologies
About Navico and Lowrance:
The Lowrance® brand is wholly owned by Navico Holding AS, a privately held, international electronics company. A leader in outdoor recreational GPS electronics and currently the world's largest marine electronics manufacturer, Navico is the parent company to five well-established brands: B&G®, Eagle®, Lowrance®, Northstar® and Simrad®. www.navico.com - www.lowrance.com
